Bangers and Cash

Welsh pub operator S.A Brain and Co Ltd has put a whole new slant on the business of fundraising. Brains pubs have amassed thousands of pounds for charity through sausage and mash sales alone.

41 Brains owned pubs have contributed to the total by donating 20 pence from every sausage meal sold over the last 18 months, which combined amounts to £3,500.

Benefiting from the sausage donation is Wooden Spoon; the Rugby based charity which supports disadvantaged children and young people. Brinley Groves, Chairman of the South Wales region of Wooden Spoon, was yesterday presented with the cheque from Retail Director Philip Lay. He said: "We are normally an events-led Charity but a number of local companies also support us by nominating Wooden Spoon as their benefiting Charity. In particular, Brains has been very good to Spoon for some time now and this promotion was typical of their imaginative approach. When I was told the amount raised, I was amazed but grateful that another project could be supported in South Wales with this donation".

Philip Lay, Retail Director at Brains said: "We’ve been involved with Wooden Spoon for some years and are always looking for ways to support them. We selected one of the most popular dishes on our menu, which has not only helped raise a huge amount but – by featuring the Wooden Spoon message on menus – also helped raise awareness. The dish remains on pub menus so we look forward to handing over another cheque next year."

Photograph: Brinley Groves (left) receives the cheque from Philip Lay. The sausage featured in the pub meal spell out the amount raised.